Eastern universities let you visit their campuses from the comfort of your sofa.

To attract more prospective students from western Germany to the east, we invited them to a virtual campus visit. We showed them the unbeatable advantages of eastern German universities through 360° videos.

Client:

Federal Ministry of

Education and Research

Agency:

BBDO interone

Category:

Online Campaign

My Role:

Executive Creative Director

Case film

Watch the following 360° videos on the YouTube app – ideally with Google Cardboard.

University (UAS) Potsdam

University Greifswald

University Leipzig

AWARDS

Annual Multimedia Award • Digital Communication Award • PR Report Awards • Sabre Award

CREDITS

Client: Federal Ministry of Education and Research • Agency: BBDO interone • CCO: Matthias Schäfer • Executive Creative Director: Jacques Pense • Creative Director: Christoph Behm • Concept Designer: Cynthia Hormann • Information Architect: Sven Welters • Copywriter: Mathias Frank • Art Director: Robert Hantulik • Account Manager: Carl-Jochen Reinhardt • Account Director: Anja Koopmann • Production Company: CraftWork • Chief Production Officer: Steffen Gentis • Executive Producer: Michael Koch • Director: David Müllenborn • Producer: David Müllenborn • Production Assistance: Sarah Asic • Director of Photography: Alexander Link, Kai Thorarensen • Audio Engineer: Alexander Link, Kai Thorarensen • Post Production: Anna Wegiel, Alexander Link, Kai Thorarensen, Lukas Schmücker, Till Markull • Public Relations: Ketchum Pleon GmbH • Account Director: Vera Büttner • Senior Account Executive: Sarah Reuter • Senior Account Executive: Kristina Schepers • Technical Project Manager: Björn Ahlers • Technical Project Manager: Jan-Christian Haddorp • Web Developer: Felix Hilk • Rollout Manager: Bastian Günther