Roche turns the hate speech about MS into songs.

The progression of multiple sclerosis can be slowed down with Roche medication. To raise awareness, we launched an engagement campaign with people affected by MS. Their battle cries against MS became music videos. Like one by MC Fitti.

Client:

Roche Pharma

Agency:

TLGG

Category:

Social Media

My Role:

Creative Director

Case film

Music video by Vember

Music video by MC Fitti / MS Fitti

Music video by Mister Me

AWARDS

ADC Germany • German Digital Award

CREDITS

Client: Roche Pharma AG • Agency: TLGG Berlin • Creative Directors: Jacques Pense, Marcel Maas • Strategist: Janine Klenke • Creative Concept: Laura Thüringen, Sebastian Oehmigen • Art Director: Martin Hildebrand • Designer: Tom Nörenberg • Head of Client Services: Florian Kegel • Account Director: Christina Chlapek • Project Manager: Stefanie Rossbacher • Artist Manager: Marc Feldmann