REWE got a facelift by merging the grocery store with the weekly markets.

To reposition REWE in terms of customer satisfaction, we combined the professionalism of the supermarket with the emotion of the weekly market. In addition to a brand film, we presented farmers from the region who supply the market daily in a documentary campaign.

Client:

REWE

Agency:

thjnk

Category:

Integrated Campaign

My Role:

Creative Director

TV commercial “Dream job”

TV commercial “Homeland”

TV commercial “Appreciation”

Billboards with real regional farmers.

CREDITS

Client: REWE Markt GmbH • Agency: thjnk Hamburg • CCO: Michael Ohanian • Creative Director: Jacques Pense • Copywriter: Max Seidler • Art Director: Stefanie Hilker • Head of Client Services: Patrick Hammer • Client Account Director: Matthias Ganser • Account Director: Laura Reinauer • Film Production: Lovestone Film • Director: Sven Schrader • Director of Photography: Sven Schrader • Producer: Swenja Krosien • Editor: Sean Kirby • Post Production: Infected GmbH