smart fortwo fits anywhere. Even on the radio.

To highlight the advantages of the smart fortwo, we placed one-second radio spots between the regular spots of a commercial break. We let the listeners discover what smart owners have always known: smarts fit everywhere, no matter how small the space.

Client:

DaimlerChrysler / Smart Car

Agency:

BBDO Dusseldorf

Category:

Radio Commercial

My Role:

Senior Art Director

Case film

AWARDS

Cannes Lions • Eurobest

CREDITS

Client: DaimlerChrysler / Smart Car • Agency: BBDO Dusseldorf, Germany • Creative Directors: Carsten Bolk, Toygar Bazarkaya, Sebastian Hardieck • Copywriter: Andreas Walter • Art Director: Jacques Pense • Audio Production: Studio Funk Dusseldorf