hagebau’s best help puts an end to the strangest DIY fixes.

To promote hagebaumarkt’s end-to-end support in every DIY situation, we launched the integrated “best help” campaign, which featured bizarre but humorous films as well as valuable professional tips and inspiring DIY tutorials on social media.

Client:

hagebaumarkt

Agency:

thjnk

Category:

Integrated Campaign

My Role:

Executive Creative Director

There are often many ways to approach a problem. But the only way to really solve the problem is to get the best help. In addition to films, the campaign presence was underlined by POS posters with valuable professional tips and inspiring DIY tutorials on social media.

TV commercial “Panels”

TV commercial “Leaves”

TV commercial “Garden”

TV commercial “Paint”

Case film about the DIY tutorials

Point of sales posters

AWARDS

Peak Creative Award

CREDITS TV COMMERCIALS

Client: hagebaumarkt • Agency: thjnk Hamburg • CCO: Michael Ohanian • Executive Creative Director: Jacques Pense • Creative Directors: Alexander Grapp, Fabian Königer • Copywriters: Elvis Dolff, Julius Schneider • Art Director: Katharina Hanel • Head of Client Services: Patrick Hammer • Account Director: Anna Pittarello • Strategic Planner: Michael von Bach • Producer: Swenja Krosien • Production: SOUP Filmproduktion GmbH • Director: Brig White • Director of Photography: Peter Riis • Post Production: nhb studios Berlin GmbH • Music Production: Supreme Music GmbH

CREDITS DIY TUTORIALS

Client: hagebaumarkt • Agency: thjnk Hamburg • CCO: Michael Ohanian • Executive Creative Director: Jacques Pense • Copywriter: Elvis Dolff • Art Director: Björn Brzeske • Head of Client Services: Patrick Hammer • Account Director: Anna Pittarello • Strategic Planner: Michael von Bach • Producer: Swenja Krosien • Production: Impossible Films GmbH • Director: Jan Richter • Director of Photography: Felix Martens • Music Production: Not A Machine GbR • DIY Development & Construction: Sascha Mandel • Photographer: Stephan Lemke

CREDITS POINT OF SALES POSTERS

Client: hagebaumarkt • Agency: thjnk Hamburg • CCO: Michael Ohanian • Executive Creative Director: Jacques Pense • Copywriter: Elvis Dolff • Art Director: Björn Brzeske • Head of Client Services: Patrick Hammer • Account Director: Anna Pittarello • Strategic Planner: Michael von Bach • Photographer: Oliver Schwarzwald