Scholz & Friends produced Audi’s global sales campaign in world record time.

We developed a modular 360° campaign to boost sales of Audi models with combustion engines in global markets. Thanks to Gybow, a new production technique, we were able to create the campaign in a very short time.

Client:

Audi

Agency:

Scholz & Friends

Category:

Integrated Campaign

My Role:

Executive Creative Director

To produce footage for 7 car models at locations worldwide within 4 weeks, we utilized the new production technology, Gybow. This innovative tool uses an LED arc to project 360° images around vehicles, ensuring perfect lighting conditions – in a studio. And that’s why no one had to travel. Our team was among the first in the field to successfully test the system in Europe. With Gybow, we were able to quickly create stunning, lifelike images that captivated audiences.

Left: Sphere projection by long time exposure through the LED arc. Right: The final composition.

CREDITS

Client: Audi AG • Agency: Scholz & Friends • Executive Creative Director: Jacques Pense • Creative Directors: Inseeyah Stieldorf, Tim Baecker • Copywriters: Kanak Mehra, Daniel Lamprecht • Art Directors: David Pfeiler, Sven Sorgatz, Patrick Düver • Client Service Director: Kathrin Stelzer • Account Directors: Marén Echtermeyer, Martin Kraus • Account Manager: Whitney Enwerem • Agency Producer: Axel Doepner • Gybow System: Hans-Peter Schröder, Arne Weiß • Photographer: Victor Jon Goico, Jürgen Berderow • Photo Editing: Dock2Studios • Film Production: KieferWorX • Director: Alexander Gerlts