Eichborn’s fly banner makes headlines at the Frankfurt Book Fair and around the world.

We made Eichborn the talk of the literary world by turning their logo into a living billboard at the Frankfurt Book Fair in a guerilla stunt. We created a viral video that established them as a bold and unconventional book publisher on a limited budget.

Client:

Eichborn

Agency:

Jung von Matt

Category:

Guerilla

My Role:

Creative Director

Case film

AWARDS

ADC Europe • ADC Germany • ADC Global • AME Awards • Cannes Lions • D&AD • Intercontinental Advertising Cup • New York Festivals • The One Show

CREDITS

Client: Eichborn • Agency: Jung von Matt AG, Germany • Creative Directors: Jacques Pense, Michael Ohanian • Copywriters: Norman Scholl, Lennart Frank • Art Directors: Benjamin Beck, Thomas Lupo • Account Managers: Daniel Adolph, Christine Seelig, Katja Best • Producer: Gun Aydemir • Director of Photography: Jochen Keitel • Editor: Alfonso Arribas