Mercedes-Benz permanent all-wheel drive makes winter a laughing matter.

In a humorous campaign, we promoted the superiority of Mercedes-Benz’s 4MATIC permanent all-wheel drive system, with which you no longer need to fear winter.

Client:

Mercedes-Benz

Agency:

Jung von Matt

Category:

Campaign

My Role:

Creative Director

TV commercial

HEADLINES

Get your claws into the road. Not the seat.
With 4MATIC from Mercedes-Benz.

It’s wet. It’s cold. It doesn’t matter.
With 4MATIC from Mercedes-Benz.

Technology beats meteorology.
4MATIC from Mercedes-Benz.

AWARDS

ADC Germany • Cannes Lions

CREDITS

Client: Mercedes-Benz, Daimler AG • Agency: Jung von Matt AG, Germany • Creative Directors: Jacques Pense, Michael Ohanian • Copywriters: Michael Ohanian, Norman Scholl • Art Director: Andreas Jeutter • Graphic Designers: Alexander Wagner, Benjamin Beck • Photographer: Igor Panitz • Photo Editing: Recom, Zerone • Account Managers: Sven Dörrenbacher, Yves Rosengart, Julia Körte, Nina Jahns • Agency Producers: Meike van Meegen, Thomas Nabbefeld • Production Company: radical Berlin • Director: Tarsem • Producer: Christiane Dressler • Director of Photography: Brendan Galvin • Editor: Alexander Jurkat • Post Production: The Mill, nhb Hamburg • Audio Production: nhb Hamburg