Veltins delivers its most valuable beer in a money transporter.

To increase sales, we created the “Million Chance” bottle cap competition, offering instant prizes of up to 100,000 euros, which made Veltins the most valuable beer in Germany. For this reason, we delivered it in a security van with a police escort.

Client:

Veltins

Agency:

thjnk

Category:

Promotion

My Role:

Executive Creative Director

Online film

Newspaper headline: Veltins puts Berlin in a state of emergency – and itself at the top.

Billboard

CREDITS

Client: Brauerei C. & A. Veltins • Agency: thjnk Hamburg • CCO: Michael Ohanian • Executive Creative Director: Jacques Pense • Copywriter: Max Seidler • Art Director: Johannes Guldner • Account Director: Nils Rüsenberg • Producer: Swenja Krosien • Production: Cobblestone filmproduction • Director: Mathias Hovgaard • Director of Photography: Björn Knechtel