Mercedes-Benz puts the brakes on death – literally.
To demonstrate the superiority of Mercedes-Benz Brake Assist PLUS, we used a TV commercial to show how smart it is and how you can actually cheat death.
Client:
Mercedes-Benz
Agency:
Jung von Matt
Category:
TV Commercial
My Role:
Creative Director
TV commercial
AWARDS
ADC Germany • Cannes Lions • Clio Awards • London International Awards • New York Festivals
CREDITS
Client: Mercedes-Benz, Daimler AG • Agency: Jung von Matt AG, Germany • Creative Directors: Michael Ohanian, Jacques Pense • Copywriter: Robert Herter • Account Managers: Sven Dörrenbacher, Sonja Stockmann, Florian Schramm • Agency Producer: Vanessa Fischbeck • Production Company: element-e Filmproduktion GmbH • Director: Alex Feil • Producer: Torge von Tiesenhausen • Director of Photography: Marc Achenbach • Editors: firsteight, Timo Fritsche • Audio Production: A.R.T. Studios, Ben Meinhof • Composer: Supreme Music, Maximilian Olowinsky, Felix Müller, Florian Lakenmacher
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©2023 by Jacques Pense, the respective agencies, companies and film productions. All rights reserved. Address: Jacques Pense, Pinneberger Weg 11, 20257 Hamburg, Germany • Phone: +4915164600649 • Mail: info@jacquespense.com