o2 launches the first greeting card that calls back the sender.

To rekindle o2’s pioneering spirit, we developed the Calling Greeting Card, which connects the sender with the recipient upon opening, reinvigorating the joy of congratulations and celebrations.

Client:

Telefónica o2

Agency:

BBDO interone

Category:

Digital Innovation

My Role:

Executive Creative Director

Case film

Demo film

AWARDS

ADC Europe • ADC Germany • Annual Multimedia Award • Cannes Lions • Digital Communication Award • German Digital Award • New Media Award • New York Festivals • Red Dot Award

CREDITS

Client: Telefónica o2 • Agency: BBDO interone • CCO: Michael Ohanian • Executive Creative Directors: Shin Oh, Jacques Pense, Jan Köpke, Roy Cohen • Concept Designers: Stefan Schwarz, Sven Welters, John DuBois, Alex Werle, Joko Weykopf • Copywriters: Tobias Schwaiger, Michiko Stefani, Tobias Blineder • Art Directors: Christoph Hübner, Tanja Glamann, Pedro Americo • Screen Designer: Ivy Behrens • Production Managers: Max Plötz, André Thamerus • Technical Developers: Thomas Fink, Bjoern Ahlers, Felix Hilck, Veronika Ziegler, Nikolai Bockholt • Director Client Services: Andreas Nieder • Account Managers: Daniela Madderken, Marco Russo, Fabian Koelle