REWE’s rabbit turns everyone into vegetarians.

To help REWE customers with their New Year’s resolutions to eat healthier, we provided tips and lots of recipe ideas for everyday use, as well as a humorous TV commercial.

Client:

REWE

Agency:

thjnk

Category:

Integrated Campaign

My Role:

Creative Director

TV commercial

Making-of film

One of the OOH posters. Translation: Do something fresh for yourself. With over 450 products from REWE Bio (organic).

Complimentary booklet with recipes for every type of healthy diet.

The staff also provided tips and inspiration.

AWARDS

ADC Germany

CREDITS

Client: REWE Markt GmbH • Agency: thjnk Hamburg • CCO: Michael Ohanian • Creative Director: Jacques Pense • Copywriters: Max Seidler, Jakob Rheinländer • Art Director: Hugo Gstrein • Head of Client Services: Patrick Hammer • Account Director: Matthias Ganser • Strategic Planners: Michael von Bach, Hannes Herbst • Producer: Swenja Krosien • Production: JO!SCHMID Filmproduktion GmbH • Director: Martin Schmid • Animation: Spellwork Pictures • Animator: Sermed Darah • Editor: Robert Stuprich