REWE makes Christmas a celebration – even with your mother-in-law.

To make Christmas less stressful, we created a campaign to lighten the mood and provide inspiration, recipes and products to help REWE customers enjoy the holiday.

Client:

REWE

Agency:

thjnk

Category:

Integrated Campaign

My Role:

Creative Director

TV commercial

The online video led directly to many delicious Christmas recipes on the REWE website.

Inspirational recipes were also available at the POS in REWE’s own magazine.

One of the OOH posters. Translation: The holidays will be a celebration.

AWARDS

ADC Germany • New York Festivals • Red Dot Award

CREDITS

Client: REWE Markt GmbH • Agency: thjnk Hamburg • CCO: Michael Ohanian • Creative Directors: Jacques Pense, Leif Johannsen, Patrick Matthiensen • Copywriters: Max Seidler, Justin Salice-Stephan • Art Director: Hugo Gstrein • Head of Client Services: Patrick Hammer • Account Director: Lisa-Marie Schönfelder • Strategic Planners: Michael von Bach, Hannes Herbst • Producer: Swenja Krosien • Production: CZAR Film GmbH • Director: Martin Werner • Director of Photography: Sebastian Blenkov • Post Production: Bacon X Copenhagen • Editor: David Gesslbauer • Audio: Studio Funk Hamburg • Music: Supreme Music GmbH