Nike’s new jacket turns Vienna into running paparazzi.

To demonstrate how Nike’s Vapor Flash Jacket makes runners visible in the dark, we set up an integrated chase game on the streets of Vienna.

Client:

Nike

Agency:

Jung von Matt

Category:

Promotion

My Role:

Creative Director

Case film

Vapor Flash Jacket

Microsite

In autumn 2011, Nike launched the Vapor Flash Jacket in Germany, Austria and Switzerland. A running jacket that is unique because it is completely reflective. Every runner wearing it is safer because the jacket makes them visible in the dark. To promote the jacket, we launched the game “Catch the Flash” on the dark streets of Vienna and online at the same time. 50 Nike runners wore Vapor Flash jackets – the Flash Runners. The whole of Vienna chased them through the streets. Those who flashed their cameras at the most Flash Runners and revealed their jacket numbers won a 10,000 euro platinum bar. At the same time, the rest of the world joined in on the microsite. All 50 Flash Runners used an app to transmit their GPS data in real time to the Catch the Flash online game.

AWARDS

ADC Europe • ADC Germany • Adam & Eva Award • Cannes Lions • Creativ Club Austria • Clio Awards • German Digital Award • Epica Awards • Eurobest • The One Show • Red Dot Award

CREDITS

Client: Nike, Austria • Agency: Jung von Matt AG, Germany • Creative Directors: Kai Heuser, Joerg Jahn, Jacques Pense • Copywriters: Gün Aydemir, Matthias Hess, Christoph Moll • Art Director: Matías Müller • Designers: Christoph Kock, Alexa Petruch, Christopher Mackamul, Rico Noel, Boris Noll, Andreas Jeutter • Information Architects: Andrea Conradt, Valerie Dapprich, Robert Rockmann, Sebastian Heidfeld • Motion Designer: Aslan Malik • Technical Director: Nils Doehring • Programmers: Simon Schmid, Philipp Timmalog, Richard Pietsch, Darius Morawiec • Producers: Anja Geib, Simone Abel • Art Buyer: Bianca Winter • Account Managers: Manuel Colloseus, Björn Hansen, Denise Winter • Photographer: Mat Neidhart • Photo Editing: Recom GmbH & Co. KG • Director: Cem Kaya • Editor: Cem Kaya • Sound Design & Music: HearDis!