REWE makes Christmas a celebration – even with your mother-in-law.
To make Christmas less stressful, we created a campaign to lighten the mood and provide inspiration, recipes and products to help REWE customers enjoy the holiday.
Client:
REWE
Agency:
thjnk
Category:
Integrated Campaign
My Role:
Creative Director
TV commercial
The online video led directly to many delicious Christmas recipes on the REWE website.
Inspirational recipes were also available at the POS in REWE’s own magazine.
One of the OOH posters. Translation: The holidays will be a celebration.
AWARDS
ADC Germany • New York Festivals • Red Dot Award
CREDITS
Client: REWE Markt GmbH • Agency: thjnk Hamburg • CCO: Michael Ohanian • Creative Directors: Jacques Pense, Leif Johannsen, Patrick Matthiensen • Copywriters: Max Seidler, Justin Salice-Stephan • Art Director: Hugo Gstrein • Head of Client Services: Patrick Hammer • Account Director: Lisa-Marie Schönfelder • Strategic Planners: Michael von Bach, Hannes Herbst • Producer: Swenja Krosien • Production: CZAR Film GmbH • Director: Martin Werner • Director of Photography: Sebastian Blenkov • Post Production: Bacon X Copenhagen • Editor: David Gesslbauer • Audio: Studio Funk Hamburg • Music: Supreme Music GmbH
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©2023 by Jacques Pense, the respective agencies, companies and film productions. All rights reserved. Address: Jacques Pense, Pinneberger Weg 11, 20257 Hamburg, Germany • Phone: +4915164600649 • Mail: info@jacquespense.com