smart fortwo fits anywhere. Even on the radio.
To highlight the advantages of the smart fortwo, we placed one-second radio spots between the regular spots of a commercial break. We let the listeners discover what smart owners have always known: smarts fit everywhere, no matter how small the space.
Client:
DaimlerChrysler / Smart Car
Agency:
BBDO Dusseldorf
Category:
Radio Commercial
My Role:
Senior Art Director
Case film
AWARDS
Cannes Lions • Eurobest
CREDITS
Client: DaimlerChrysler / Smart Car • Agency: BBDO Dusseldorf, Germany • Creative Directors: Carsten Bolk, Toygar Bazarkaya, Sebastian Hardieck • Copywriter: Andreas Walter • Art Director: Jacques Pense • Audio Production: Studio Funk Dusseldorf
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©2023 by Jacques Pense, the respective agencies, companies and film productions. All rights reserved. Address: Jacques Pense, Pinneberger Weg 11, 20257 Hamburg, Germany • Phone: +4915164600649 • Mail: info@jacquespense.com